Big data and the importance of big data is a leading topic of conversation between businesses and consumers. Everyone accepts that big data matters, but do businesses really understand what it is, or have the proper team to handle it?

The answer: the majority do not. There is a deep divide between those who understand how to use their data and those who don’t. Those who understand their data have the potential to use it and analyze it in interesting ways with artificial intelligence and other methods. The importance of data and analytics cannot be understated. Is your business implementing data and analytics effectively? Use this infographic to identify your business data and analytics barriers.

Interested in learning more about how we use data and analytics? Sign up for early access to our new, AI-powered product, Optimize.